Brazilian Institute of Public Opinion and Statistics

The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a brazilian originated global market research company. IBOPE provides data on media consumption and advertising investment across all Latin America.

IBOPE

Company type	Privately held company
Industry	Media market (research)
Founded	1942
Headquarters	São Paulo, São Paulo, Brazil
Key people	Antonio Wanderley (CEO)
Products	Marketing research Audience measurement Advertising research
Revenue	U$ 216 milhões (2007)
Number of employees	3,000
Website	Kantar Ibope Media

Established in 1942, the name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.

History

IBOPE was created in 1942 by the radio broadcaster , owner of Radio Kosmos in São Paulo. In that year, he decided to apply research methodologies he had learned while studying in the United States under George Gallup, the founder of the American Institute of Public Opinion, in order to quantify the size of the audience of his broadcast in Brazil.

When he measured the radio audience in São Paulo, Auricélio proved that Radio Kosmos wasn't among the most listened to stations. Therefore, he would dedicate himself exclusively to research. In 1950, Penteado leaves the presidency of the company in charge to a group of directors.

In 1977, Paulo de Tarso Montenegro became the president of the company. One year later, he invited his children, Carlos Augusto Montenegro and Luís Paulo Montenegro, to join the company. IBOPE carried out the first voting intention polls, anticipating with extreme precision the outcome of electoral contests in the late 1970s.

In the 1990s, IBOPE partners with entrepreneurs in Mexico, Colombia, Venezuela, Ecuador, Peru, Chile and Argentina. From these partnerships, the company begins to supply consolidated data for Latin America cable TV. Currently, in addition to Brazil, the company has developed a leadership position across Latin America and a Global footprint.

In 2014, the IBOPE Media division (measuring media audience and advertising investment) was sold to the Kantar Group, which changed its name to Kantar Ibope Media.

In 2025 [[Kantar Group]] reached an agreement to sell the division to H.I.G. for U$1Billion

Measurement

IBOPE was the first company worldwide to offer the service of TV audience measurement in real time from São Paulo in 1988.

In every city where the audience is measured, IBOPE choose a group of homes at random to represent the population. With the authorization of the family members, each television is equipped with a device called peoplemeter, which identifies and records which channels are being watched.

The device sends, by cell phone system, the information of all changes made by the viewer channel to a central collection of indices that processes, analyzes and distributes to customers.

The system of television audience measurement in real time is used in Brazil, Chile and Argentina.

Top-rated programs

This table lists all the TV shows with the highest average household IBOPE rating for each television season.

  The program with the all-time highest average rating is in bold text
  Sports programs have italicized rating numbers
  Two or more programs tie for highest average IBOPE rating in the same season

Season	Program	Network	Rating
1985-86	Roque Santeiro	Globo	67
1986-87	Selva de Pedra		60
1987-88	O Outro		57
1988-89	Vale Tudo		56
1989-90	Tieta		63
1990-91	Rainha da Sucata		59
1991-92	O Dono do Mundo		47
1992-93	Pedra sobre Pedra		57.0
1993-94	Renascer		61
1994-95	Pátria Minha		45.0
1995-96	A Próxima Vítima Explode Coração		47
1996-97	O Rei do Gado		52.0
1997-98	A Indomada		48.0
1998-99	Torre de Babel		44.0
1999-00	Terra Nostra		44.0
2000-01	Laços de Família		45.0
2001-02	O Clone		47.0
2002-03	2002 FIFA World Cup		45.0
2003-04	Mulheres Apaixonadas		46.6
2004-05	Senhora do Destino		50.4
2005-06	América		49.4
2006-07	Páginas da Vida		46.8
2007-08	Paraíso Tropical		43.8
2008-09	A Favorita		39.5
2009-10	Caminho das Índias		38.8
2010-11	2010 FIFA World Cup		38.0
2011-12	Fina Estampa		39.0
2012-13	Avenida Brasil
2013-14	Amor à Vida		36.0
2014-15	Império		32.6

Legacy Divisions

IBOPE Inteligência supplied market, behavior, brand, public opinion and internet research, used by clients to develop business strategies in organization, marketing and products development. Additionally, many organizations use research to broaden innovation.

IBOPE Educação was in the market of executive education, training professionals involved in strategic decision making. It integrated in its academic content current and exclusive information from the Group, maximizing the potential of contributions to achieving results.

And IBOPE Ambiental was a business unit performing in the environmental area with services aimed at environmental sustainability

Instability

In 2009, the IBOPE was under suspicion of a possible blackout in its system on 22 November 2009 at 9:40 at night. At that time, the device that measures real-time audience numbers stopped working, and the Institute accused mobile operators that they were responsible for the alleged breakdown in the system. But companies TIM and VIVO denied the Institute of Public Opinion in a statement to Rede Record, which was most harmed by the fact happened. Since then, the television station determined on its department of communication not to disclose their numbers over the station's audience, as they say in their research methodologically.

Even respecting the client's rights, IBOPE disagreed with these critics made, considering it was a momentary problem. The company's research follows the code of self-regulation and ethics of the ESOMAR - The World Association of Research Professionals, and also follows the code of ethics of Associação Brasileira das Empresas de Pesquisa (ABEP - Brazilian Association of Research Companies)

In Argentina, IBOPE is also under suspicion, regarding its research methodology. The government of President Cristina Kirchner plans to launch a state system of measuring television audience in the country (similar to British BARB), in a clear challenge to IBOPE, which now dominates the Argentine Market. According to the government of the country, the work of IBOPE is not checked by anyone.

However, the work of IBOPE in the area of media research is audited by independent firms, hired by a committee formed by the clients of this service. In Argentina, the audit is made by the Cámara de Control de Medición de Audiencia (CCMA - Chamber of Control of Audience Measurement).

See also

• Kantar Media
• Brazilian Institute of Geography and Statistics

References

Notes

Principal

1. "GIRO IBOPE". www4.ibope.com.br. Archived from the original on 2013-07-20. Retrieved 2017-06-03.
2. "Dúvidas frequentes - IBOPE".
3. Alan Riding (April 15, 1984). "Brazilians turn to lynchings to fight soaring crime rate". The New York Times.
4. Houaiss, Antônio (2001). Dicionário Houaiss da Língua Portuguesa. Rio de Janeiro: Editora Objetiva. ISBN 85-7302-383-X.
5. Ferreira, Aurélio Buarque de Holanda (1999). Novo Aurélio Século XXI: o dicionário da língua portuguesa. Rio de Janeiro: Editora Nova Fronteira. ISBN 85-209-1010-6.
6. "Confira as 10 novelas mais vistas da Globo".
7. Redação Terra (April 25, 2009). "Confira as 10 novelas mais vistas da Globo" (in Portuguese). Terra Diversão.
8. Redação Quem Online (March 10, 2009). "Aguinaldo Silva divulga lista das novelas com maior audiência da história" (in Portuguese). Revista Quem Acontece. Archived from the original on March 4, 2016.
9. "As 10 novelas de maior audiência da Globo". Archived from the original on 2015-03-23. Retrieved 2015-03-01.
10. Redação Quem Online (10 March 2009). "Aguinaldo Silva divulga lista das novelas com maior audiência da história". Revista Quem Acontece. Archived from the original on 4 March 2016.
11. "Relembrando: Média geral de Tieta". 7 November 2010.
12. ""Rainha da Sucata" estreia em janeiro no canal Viva". Archived from the original on 2014-01-07. Retrieved 2013-06-07.
13. "Audiência Detalhada - "O Dono do Mundo" - RD1". Archived from the original on 2014-01-07. Retrieved 2013-06-07.
14. "HISTÓRIA: "Renascer" estreou com média de 58,8 pontos no Ibope". Archived from the original on 2013-08-25. Retrieved 2013-06-07.
15. "Audiência Detalhada: Renascer". Archived from the original on 2013-07-01. Retrieved 2013-06-07.
16. "Poucas e Boas - Isabela Boscov". Archived from the original on 2013-10-28. Retrieved 2013-06-07.
17. "Veja on-line". Archived from the original on 2011-11-14. Retrieved 2013-06-07.
18. "Folha Online - Ilustrada - Maior audiência da TV, "Belíssima" quer bater recorde de ibope no final - 05/07/2006". www1.folha.uol.com.br.
19. Feltrin, Ricardo (18 September 2008). "Ibope de novelas desaba na Globo; veja a queda". Uol Notícias.
20. R7 Televisão. "Audiência da Globo cai 29% nos jogos da Copa do Mundo". R7.{{cite web}}: CS1 maint: numeric names: authors list (link)
21. Feltrin, Ricardo (18 September 2008). "Ibope de novelas desaba na Globo; veja a queda". Uol Notícias.
22. Redação Estadão (10 October 2003). ""Mulheres Apaixonadas" quer bater "Roque Santeiro"". O Estado de S. Paulo.
23. Feltrin, Ricardo (18 September 2008). "Ibope de novelas desaba na Globo". Portal Uol. Uol Notícias.
24. Mattos, Laura (9 May 2010). ""Viver a Vida" tem pior audiência da década e recorde de merchandising". Folha Online.
25. "R7 - Últimas notícias, vídeos, esportes, entretenimento e mais". noticias.r7.com. Archived from the original on 2013-01-01. Retrieved 2013-06-06.
26. "Fórum UOL Esporte - Futebol, Fórmula 1, Tênis, Volêi, Basquete..." forum.esporte.uol.com.br.
27. "Com maior audiência da TV no ano, final de 'Avenida Brasil' para a cidade - Brasil - Estadão".
28. "Com beijo gay, último capítulo de Amor à Vida quebra tabu na Globo".
29. Farac, Gabriel. "Gabriel Farac: Império – Audiência Detalhada".
30. "Operadoras desmentem Ibope sobre falha em medição - Famosos e TV - R7". entretenimento.r7.com.

External links

• Kantar Ibope Media